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Case from journal
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Reference no. JIACS13-05-02
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2007
Length: 13 pages
Data source: Published sources

Abstract

In August 2004, Google, Inc took its firm’s stock public for the first time using a Dutch auction process. This case study details the company’s history as an Internet search engine company. Then it explains Google’s initial public offering and the market environment in which Google was going public. The case concludes with questions for discussion. This case concerns the Initial Public Offering of Google, Inc in August 2004. Instead of using the traditional best-efforts style IPO, Google used a Dutch Auction to allow small investors to buy in on the IPO. This case is intended to be used in an advanced corporate finance class. It can be taught in two hours of class time and should take about two to three hours of outside preparation by the students.
Location:
Industry:
Size:
Large

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Abstract

In August 2004, Google, Inc took its firm’s stock public for the first time using a Dutch auction process. This case study details the company’s history as an Internet search engine company. Then it explains Google’s initial public offering and the market environment in which Google was going public. The case concludes with questions for discussion. This case concerns the Initial Public Offering of Google, Inc in August 2004. Instead of using the traditional best-efforts style IPO, Google used a Dutch Auction to allow small investors to buy in on the IPO. This case is intended to be used in an advanced corporate finance class. It can be taught in two hours of class time and should take about two to three hours of outside preparation by the students.

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Location:
Industry:
Size:
Large

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