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Case from journal
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Reference no. JIACS13-05-08
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2007

Abstract

Two US domestic maritime enterprises are profiled. Students are asked to advise the Chief Strategy Officer for each of the two firms identified in the case study in terms of price and freight carrying (shipping) capacity competition. The students are required to formulate and justify their recommendations for each firm’s strategic actions regarding price adjustments, shipping capacity adjustments or some combination of the two. The recommendation should consider the rivals’ past behaviors and likely future responses. The primary subject matter of this case concerns two US domestic maritime enterprises engaged in liner shipping and interacting in a regulated market. Secondary issues examined include US Cabotage Laws, market contestability, government regulation and potential domestic entrants. The case has a difficulty level of four, appropriate for senior level. The case is designed to be taught in one class hour and is expected to require three hours of outside preparation by students. The case is designed for use in either the Managerial Economics or Business Policy and Strategy (otherwise entitled Corporate Strategy or Strategic Management) course.
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Abstract

Two US domestic maritime enterprises are profiled. Students are asked to advise the Chief Strategy Officer for each of the two firms identified in the case study in terms of price and freight carrying (shipping) capacity competition. The students are required to formulate and justify their recommendations for each firm’s strategic actions regarding price adjustments, shipping capacity adjustments or some combination of the two. The recommendation should consider the rivals’ past behaviors and likely future responses. The primary subject matter of this case concerns two US domestic maritime enterprises engaged in liner shipping and interacting in a regulated market. Secondary issues examined include US Cabotage Laws, market contestability, government regulation and potential domestic entrants. The case has a difficulty level of four, appropriate for senior level. The case is designed to be taught in one class hour and is expected to require three hours of outside preparation by students. The case is designed for use in either the Managerial Economics or Business Policy and Strategy (otherwise entitled Corporate Strategy or Strategic Management) course.

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