Product details

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Subject category: Marketing
Authors: Yamen Koubaa (Brest Business School)
Published in: 2011

Abstract

The case discusses the marketplace and the offering of a young French small and medium sized firm named Cache Coeur. The firm produces maternity and nursing lingerie and could achieve a brilliant success in France and worldwide. The case presents the firm and the lingerie market in the first part continues by discussing the firm’s marketing mix and its marketplace. The case can be an appropriate teaching support for undergraduate business students to teach the business environment and/or a firm’s marketing-mix. It can be also effective to teach business innovation and international expansion. The case can be used in courses like marketing, international marketing and/or international business.
Location:
Industry:
Size:
SME
Other setting(s):
October 2011 to November 2011

About

Abstract

The case discusses the marketplace and the offering of a young French small and medium sized firm named Cache Coeur. The firm produces maternity and nursing lingerie and could achieve a brilliant success in France and worldwide. The case presents the firm and the lingerie market in the first part continues by discussing the firm’s marketing mix and its marketplace. The case can be an appropriate teaching support for undergraduate business students to teach the business environment and/or a firm’s marketing-mix. It can be also effective to teach business innovation and international expansion. The case can be used in courses like marketing, international marketing and/or international business.

Settings

Location:
Industry:
Size:
SME
Other setting(s):
October 2011 to November 2011

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