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Do you need a case on marketing research, but do not need anything to do with statistics? Do you want an interactive case that will generate a lot of discussion? Survey Research: Question Wording and Design is the case for you. It is designed to be used in a marketing research section of a Principles of Marketing class or in a Marketing Research class itself. This case follows the career of Ann Horton, the new Director of Marketing Research at a large metropolitan hospital. Ms Horton is presented with a finished customer satisfaction survey by William Whedon, who is in charge of Public Relations. He has to have her approval to administer the survey and is impatient to find out the results of the survey to include in a new marketing brochure for the hospital. Should Ms Horton approve the survey or not? This case deals with bias in survey research that can occur when questionnaires are designed. How does one find the bias in how surveys are worded or presented?