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Teaching note
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Reference no. 511-100-8
Subject category: Marketing
Authors: Pallavi Mody (S P Jain Institute of Management & Research); Ashita Agarwal Sharma (S P Jain Institute of Management & Research)
Published in: 2011
Length: 6 pages
Data source: Generalised experience
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Teaching note
-
Reference no. 512-030-8
Subject category: Marketing
Authors: Ashita Agarwal Sharma (S P Jain Institute of Management & Research); Pallavi Mody (S P Jain Institute of Management & Research)
Published in: 2012
Length: 9 pages
Data source: Generalised experience
View full details
Teaching note
-
Reference no. 514-170-8
Subject category: Marketing
Authors: Pallavi Mody (S P Jain Institute of Management & Research); Ashita Agarwal Sharma (S P Jain Institute of Management & Research)
Published in: 2014
Length: 5 pages
Data source: Field research
View full details
Case
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Reference no. 511-100-1
Subject category: Marketing
Authors: Pallavi Mody (S P Jain Institute of Management & Research); Ashita Agarwal Sharma (S P Jain Institute of Management & Research)
Originally published in: 2011
Revision date: 17-Dec-2013
Length: 9 pages
Data source: Generalised experience
Topics: Marketing; Consumer behaviour; Socio-cultural environment; India; Indian consumer; Doing business in India; Indian middle class
View full details
Case
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Reference no. 512-030-1
Subject category: Marketing
Authors: Ashita Agarwal Sharma (S P Jain Institute of Management & Research); Pallavi Mody (S P Jain Institute of Management & Research)
Published in: 2012
Length: 11 pages
Data source: Generalised experience
Topics: Marketing; Consumer behaviour; Socio-cultural environment; India; Indian consumer; Doing business in India; Indian lower middle class
View full details
Compact case
Case
-
Reference no. 514-170-1
Subject category: Marketing
Authors: Pallavi Mody (S P Jain Institute of Management & Research); Ashita Agarwal Sharma (S P Jain Institute of Management & Research)
Published in: 2014
Length: 5 pages
Data source: Field research
Topics: Marketing; Consumer behaviour; Socio-cultural environment; India; Indian consumer; Doing business in India; Indian ultra rich class
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Teaching note
-
Reference no. 512-030-8
Subject category: Marketing
Authors: Ashita Agarwal Sharma (S P Jain Institute of Management & Research); Pallavi Mody (S P Jain Institute of Management & Research)
Published in: 2012
Length: 9 pages
Data source: Generalised experience
View full details
Teaching note
-
Reference no. 514-170-8
Subject category: Marketing
Authors: Pallavi Mody (S P Jain Institute of Management & Research); Ashita Agarwal Sharma (S P Jain Institute of Management & Research)
Published in: 2014
Length: 5 pages
Data source: Field research
View full details
Case
-
Reference no. 511-100-1
Subject category: Marketing
Authors: Pallavi Mody (S P Jain Institute of Management & Research); Ashita Agarwal Sharma (S P Jain Institute of Management & Research)
Originally published in: 2011
Revision date: 17-Dec-2013
Length: 9 pages
Data source: Generalised experience
Topics: Marketing; Consumer behaviour; Socio-cultural environment; India; Indian consumer; Doing business in India; Indian middle class
View full details
Case
-
Reference no. 512-030-1
Subject category: Marketing
Authors: Ashita Agarwal Sharma (S P Jain Institute of Management & Research); Pallavi Mody (S P Jain Institute of Management & Research)
Published in: 2012
Length: 11 pages
Data source: Generalised experience
Topics: Marketing; Consumer behaviour; Socio-cultural environment; India; Indian consumer; Doing business in India; Indian lower middle class
View full details
Compact case
Case
-
Reference no. 514-170-1
Subject category: Marketing
Authors: Pallavi Mody (S P Jain Institute of Management & Research); Ashita Agarwal Sharma (S P Jain Institute of Management & Research)
Published in: 2014
Length: 5 pages
Data source: Field research
Topics: Marketing; Consumer behaviour; Socio-cultural environment; India; Indian consumer; Doing business in India; Indian ultra rich class
View full details