Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2011-11-21
Length: 5 pages
Data source: Generalised experience
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Abstract
The new vice-president and general manager of Best Optical Ltd is trying to formulate a strategy in response to his competitors actions. Best Optical is a distributor of vision hardware and competitors are buying up retail outlets, threatening to shut Best Optical out of the market. The vice-president has to decide how to respond to the threat and what implications his response will have on Best Optical's business. There are several topics that can be discussed with this case: (1) Competitive response; (2) operations management; (3) Channel issues.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2012-06-26
Length: 3 pages
Data source: Generalised experience
About
Abstract
The new vice-president and general manager of Best Optical Ltd is trying to formulate a strategy in response to his competitors actions. Best Optical is a distributor of vision hardware and competitors are buying up retail outlets, threatening to shut Best Optical out of the market. The vice-president has to decide how to respond to the threat and what implications his response will have on Best Optical's business. There are several topics that can be discussed with this case: (1) Competitive response; (2) operations management; (3) Channel issues.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2012-06-26
Length: 3 pages
Data source: Generalised experience