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Compact case
Case
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Reference no. 9B11A013
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-11-21
Length: 5 pages
Data source: Generalised experience

Abstract

The new vice-president and general manager of Best Optical Ltd is trying to formulate a strategy in response to his competitors actions. Best Optical is a distributor of vision hardware and competitors are buying up retail outlets, threatening to shut Best Optical out of the market. The vice-president has to decide how to respond to the threat and what implications his response will have on Best Optical's business. There are several topics that can be discussed with this case: (1) Competitive response; (2) operations management; (3) Channel issues.
Location:
Industry:
Size:
Small
Other setting(s):
2009

About

Abstract

The new vice-president and general manager of Best Optical Ltd is trying to formulate a strategy in response to his competitors actions. Best Optical is a distributor of vision hardware and competitors are buying up retail outlets, threatening to shut Best Optical out of the market. The vice-president has to decide how to respond to the threat and what implications his response will have on Best Optical's business. There are several topics that can be discussed with this case: (1) Competitive response; (2) operations management; (3) Channel issues.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2009

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