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Authors: Karl Moore
Published by: Ivey Publishing
Published in: "Ivey Business Journal", 2011
Length: 5 pages
Topics: Growth

Abstract

While there is much to be said for being proactive, the best strategy for today's slow-growth, volatile environment may be one that is essentially reactive, a strategy in which CEOs, like some great athletes, allow the game - in this case, events - to 'come to them.' This is emergent strategy, one that in a certain manner is formed on the fly, constantly reacting to events and fast-changing reality. This author makes a strong case for why an emergent strategy is the right strategy for a slow-growth business environment.

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Abstract

While there is much to be said for being proactive, the best strategy for today's slow-growth, volatile environment may be one that is essentially reactive, a strategy in which CEOs, like some great athletes, allow the game - in this case, events - to 'come to them.' This is emergent strategy, one that in a certain manner is formed on the fly, constantly reacting to events and fast-changing reality. This author makes a strong case for why an emergent strategy is the right strategy for a slow-growth business environment.

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