Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. BAB693C
Subject category: Marketing
Authors: Kenichi Matsuno
Published by: Babson College
Originally published in: 2011
Version: December 2011
Length: 4 pages
Data source: Published sources

Abstract

Toto Ltd was a global manufacturer of kitchen and bathroom equipment, fixtures, and other related products. Headquartered in Tokyo, Japan, with a global presence, the company was a leader in product innovation in the kitchen, bathroom and plumbing categories. One such example was a product called 'Washlet,' an electronic toilet seat with multiple functions: heating, showering, drying, and deodorizing. The case asks the students to conduct research on their own to estimate a potential market size of the Washlet product line in both Egypt and the United States. The students are also required to present the findings to the class.
Location:
Industry:
Size:
Global

About

Abstract

Toto Ltd was a global manufacturer of kitchen and bathroom equipment, fixtures, and other related products. Headquartered in Tokyo, Japan, with a global presence, the company was a leader in product innovation in the kitchen, bathroom and plumbing categories. One such example was a product called 'Washlet,' an electronic toilet seat with multiple functions: heating, showering, drying, and deodorizing. The case asks the students to conduct research on their own to estimate a potential market size of the Washlet product line in both Egypt and the United States. The students are also required to present the findings to the class.

Settings

Location:
Industry:
Size:
Global

Related