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Case
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Reference no. IAE-C112-01146-EN
Authors: Andres Hatum
Published by: IAE Business School
Published in: 2003
Length: 15 pages
Data source: Field research

Abstract

The case study describes the challenges and whereabouts of AGD, a leading export company in the edible oil market from Argentina, before and after the 2001 economic crisis. This is a case of organizational change that portrays a decade of changes affecting its structure and strategy, starting at the beginning of the nineties in order for the company to adapt to a new context. Contrary to many other Argentinean companies, AGD decided to compete locally in the retail edible oil market, to avoid depending solely on exports. That decision led the company to continuous product launches, which resulted in substantial growth and called for a new structural design. Different areas were integrated into business units and support units, whilst the company’s management underwent profound change. Its reasons, results and future plans are discussed in this document.

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Abstract

The case study describes the challenges and whereabouts of AGD, a leading export company in the edible oil market from Argentina, before and after the 2001 economic crisis. This is a case of organizational change that portrays a decade of changes affecting its structure and strategy, starting at the beginning of the nineties in order for the company to adapt to a new context. Contrary to many other Argentinean companies, AGD decided to compete locally in the retail edible oil market, to avoid depending solely on exports. That decision led the company to continuous product launches, which resulted in substantial growth and called for a new structural design. Different areas were integrated into business units and support units, whilst the company’s management underwent profound change. Its reasons, results and future plans are discussed in this document.

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