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In 2003, Coca-Cola Colombia, its parent company and two Colombian bottlers were sued by the industry's union and representatives of the bottlers' former workers before the South District Court of Florida, in the US. The plaintiffs stated that the firms were responsible for the murder of a union member occurred inside the installations of one of the bottlers and claimed damages for $500 million. The case series are intended to analyze situations where a firm faces direct pressure from interest groups, and to examine the strategic interaction of firms with actors from the private environment. They also illustrate how events in a market can have an impact in other markets where the same multinational firm operates.