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Compact case
Case
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Reference no. UVA-S-0201
Published by: Darden Business Publishing
Originally published in: 2011
Version: 07 October 2011
Length: 1 pages
Data source: Published sources

Abstract

This is part of a case series. Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. In part B, Carey prepares to present his strategy to PepsiCo CEO Indra Nooyi.
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Abstract

This is part of a case series. Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. In part B, Carey prepares to present his strategy to PepsiCo CEO Indra Nooyi.

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