Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Version: 07 October 2011
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Abstract
This is part of a case series. Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. In part B, Carey prepares to present his strategy to PepsiCo CEO Indra Nooyi.
Industry:
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Version: 11 December 2013
Revision date: 17-Jan-2014
Length: 14 pages
Data source: Published sources
About
Abstract
This is part of a case series. Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. In part B, Carey prepares to present his strategy to PepsiCo CEO Indra Nooyi.
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Industry:
Related
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Version: 11 December 2013
Revision date: 17-Jan-2014
Length: 14 pages
Data source: Published sources