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Case
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Reference no. UVA-S-0202
Subject category: Strategy and General Management
Authors: Michael J Lenox; Jared Harris; Rebecca Goldberg
Published by: Darden Business Publishing
Originally published in: 2011
Version: 28 January 2015
Revision date: 02-Mar-2015
Length: 15 pages
Data source: Published sources
Topics: Market share; Marketshare; Apple; Mac; Steve Jobs; HP; Hewlett Packard; Cloud computing; Strategy; Competitive advantage/competing on capabilities; Competitive dynamics & competitor analysis; Innovation management
Share a link: https://casecent.re/p/106035
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Abstract

A product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs’s resignation and HP’s announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac in Apple’s product portfolio-and is faced with making a decision about the future of the Mac.
Industry:
Technology
Teaching note
-
Reference no. UVA-S-0202TN
Subject category: Strategy and General Management
Authors: Michael J Lenox; Rebecca Goldberg
Published by: Darden Business Publishing
Originally published in: 2015
Version: 28 January 2015
Length: 10 pages
Data source: Published sources
View full details

About

Abstract

A product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs’s resignation and HP’s announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac in Apple’s product portfolio-and is faced with making a decision about the future of the Mac.

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Industry:
Technology

Related

Teaching note
-
Reference no. UVA-S-0202TN
Subject category: Strategy and General Management
Authors: Michael J Lenox; Rebecca Goldberg
Published by: Darden Business Publishing
Originally published in: 2015
Version: 28 January 2015
Length: 10 pages
Data source: Published sources
View full details