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Case
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Reference no. UVA-S-0203
Subject category: Strategy and General Management
Authors: Michael J Lenox; Jared Harris; Rebecca Goldberg
Published by: Darden Business Publishing
Originally published in: 2011
Version: 4 November 2014
Revision date: 14-Jan-2015
Length: 14 pages
Data source: Published sources
Topics: Video game; Strategy; Market share; Competitive dynamics & competitor analysis; Innovation management
Share a link: https://casecent.re/p/106036
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Abstract

Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographics to focus on with the PS4. He reviews the history and dynamics of the video gaming industry-including the importance of first-mover advantage when it comes to new technology-in an effort to predict its future. What’s next-both for gaming in general and for home game consoles in particular-and what place should Sony be vying for in the minds and pocketbooks of the gaming public?
Industry:
Entertainment, leisure, sports
Teaching note
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Reference no. UVA-S-0203TN
Subject category: Strategy and General Management
Authors: Rebecca Goldberg; Michael J Lenox
Published by: Darden Business Publishing
Originally published in: 2014
Version: 4 November 2014
Revision date: 12-Jan-2015
Length: 7 pages
Data source: Published sources
View full details

About

Abstract

Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographics to focus on with the PS4. He reviews the history and dynamics of the video gaming industry-including the importance of first-mover advantage when it comes to new technology-in an effort to predict its future. What’s next-both for gaming in general and for home game consoles in particular-and what place should Sony be vying for in the minds and pocketbooks of the gaming public?

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Industry:
Entertainment, leisure, sports

Related

Teaching note
-
Reference no. UVA-S-0203TN
Subject category: Strategy and General Management
Authors: Rebecca Goldberg; Michael J Lenox
Published by: Darden Business Publishing
Originally published in: 2014
Version: 4 November 2014
Revision date: 12-Jan-2015
Length: 7 pages
Data source: Published sources
View full details