Product details

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Published by: Harvard Business Publishing
Originally published in: 2013
Version: 1 February 2013
Revision date: 16-May-2019
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues-and an ever growing number of corporate environmental ranking-led to a proliferation of competitors to Trucost, and an industry shakeout were predicted. How should Trucost compete?
Size:
USD2.7 million revenue (2010), 45 employees
Other setting(s):
2011

About

Abstract

Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues-and an ever growing number of corporate environmental ranking-led to a proliferation of competitors to Trucost, and an industry shakeout were predicted. How should Trucost compete?

Settings

Size:
USD2.7 million revenue (2010), 45 employees
Other setting(s):
2011

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