Subject category:
Strategy and General Management
Published by:
China Europe International Business School
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Abstract
This is part of a case series. In 2003, a group of spin-offs from Tetra Pak, launched Greatview Aseptic Packaging Company Limited, a company that provides liquid aseptic packaging material and related services to dairy and non-carbonated soft drink producers. However, by the next year, its co-founder and Chairman, Hong Gang, was looking for ways to survive in a market dominated by its competitor Tetra Pak, the largest liquid food packaging provider in China and in the world.
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Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
About
Abstract
This is part of a case series. In 2003, a group of spin-offs from Tetra Pak, launched Greatview Aseptic Packaging Company Limited, a company that provides liquid aseptic packaging material and related services to dairy and non-carbonated soft drink producers. However, by the next year, its co-founder and Chairman, Hong Gang, was looking for ways to survive in a market dominated by its competitor Tetra Pak, the largest liquid food packaging provider in China and in the world.
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Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Subject category:
Strategy and General Management
Published by:
China Europe International Business School