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Published by: China Europe International Business School
Published in: 2012
Length: 19 pages
Data source: Published sources

Abstract

This is part of a case series. The rise of e-reading could be attributed to the rapid development of the Internet, popularization of the portable e-Book Reader, the rapid increase in e-content, spreading digital reading behavior, as well as the construction of platforms integrating these elements. In this case study, we discuss e-reading platform competition in China. Case B elaborated on the development of six Chinese e-reading platform models.
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Abstract

This is part of a case series. The rise of e-reading could be attributed to the rapid development of the Internet, popularization of the portable e-Book Reader, the rapid increase in e-content, spreading digital reading behavior, as well as the construction of platforms integrating these elements. In this case study, we discuss e-reading platform competition in China. Case B elaborated on the development of six Chinese e-reading platform models.

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