Spanish language
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 11 pages
Data source: Field research
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Abstract
This is a Spanish version. This is the second of a three-case series. The (B) case describes the introduction of the new machine (called Nescafe Dolce Gusto) in October 2006, and compares its strategic positioning (and business model) relative to Nespresso. It examines the questions: (1) is the Nescafe Dolce Gusto strategic position substantially different from the Nespresso and Nescafe strategic positions? Has Nestle succeeded in entering the mass market with the new machine or is it simply crowding out Nespresso? and (2) was the choice of brand name appropriate?
Subject category:
Strategy and General Management
Published by:
London Business School
Version: July 2008
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 20 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 3 pages
Data source: Field research
About
Abstract
This is a Spanish version. This is the second of a three-case series. The (B) case describes the introduction of the new machine (called Nescafe Dolce Gusto) in October 2006, and compares its strategic positioning (and business model) relative to Nespresso. It examines the questions: (1) is the Nescafe Dolce Gusto strategic position substantially different from the Nespresso and Nescafe strategic positions? Has Nestle succeeded in entering the mass market with the new machine or is it simply crowding out Nespresso? and (2) was the choice of brand name appropriate?
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Related
Subject category:
Strategy and General Management
Published by:
London Business School
Version: July 2008
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 20 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 3 pages
Data source: Field research