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Compact case
Case
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Reference no. UVA-M-0666
Subject category: Marketing
Published by: Darden Business Publishing
Published in: 2002
Length: 3 pages

Abstract

This brief case is based on published material describing the resurgence of price competition in the U.S. cigarette market. The overall situation is reminiscent of the famous price war known as ''Marlboro Friday''. There are new competitors in a declining industry and the new competitors may not be subject to the same rules. The case is intended to be used as follow-up to Marlboro Friday and the East Coast Oil case that describes the subsequent retailing promotions offered by Phillip Morris.

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Abstract

This brief case is based on published material describing the resurgence of price competition in the U.S. cigarette market. The overall situation is reminiscent of the famous price war known as ''Marlboro Friday''. There are new competitors in a declining industry and the new competitors may not be subject to the same rules. The case is intended to be used as follow-up to Marlboro Friday and the East Coast Oil case that describes the subsequent retailing promotions offered by Phillip Morris.

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