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Compact case
Case from journal
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Reference no. JIACS17SI-01-01
Subject category: Entrepreneurship
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2011

Abstract

This case is about Vicente S Angoco, a local entrepreneur, and the successful family-owned trucking business he created in Guam in the early 1970’s. The case traces through his history, from his experience launching an entrepreneurial start-up and managing a growing business amid a changing environment. In doing so, the case illustrates an example of a hard worker who is dedicated to a philosophy of sustainability that is applied to every strategic business decision. It also gives a personal account of the economic and socio-cultural environments faced by the entrepreneur, and issues that present a crossroad for further decision-making to survive other dynamic challenges faced by the business. This case highlights the importance of effective business strategies that a company must develop to remain competitive. Business strategies that change over time to fit environmental conditions, focus on core competencies, and create value for customers are presented in this case. This case has a difficulty level of three and up, appropriate for Junior level and beyond. The case is designed to be taught in two class hours in an entrepreneurship, strategic management, managerial economics, or marketing course, and is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business environments on the US territory of Guam in the Western Pacific region as well as with some knowledge of the transportation industry.
Industry:
Size:
Family business

About

Abstract

This case is about Vicente S Angoco, a local entrepreneur, and the successful family-owned trucking business he created in Guam in the early 1970’s. The case traces through his history, from his experience launching an entrepreneurial start-up and managing a growing business amid a changing environment. In doing so, the case illustrates an example of a hard worker who is dedicated to a philosophy of sustainability that is applied to every strategic business decision. It also gives a personal account of the economic and socio-cultural environments faced by the entrepreneur, and issues that present a crossroad for further decision-making to survive other dynamic challenges faced by the business. This case highlights the importance of effective business strategies that a company must develop to remain competitive. Business strategies that change over time to fit environmental conditions, focus on core competencies, and create value for customers are presented in this case. This case has a difficulty level of three and up, appropriate for Junior level and beyond. The case is designed to be taught in two class hours in an entrepreneurship, strategic management, managerial economics, or marketing course, and is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business environments on the US territory of Guam in the Western Pacific region as well as with some knowledge of the transportation industry.

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Industry:
Size:
Family business

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