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Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2011

Abstract

Started in 1993 by United Micronesia Development Association, formerly Marianas Cable Vision and currently MCV Broadband has grown into the region’s largest telecommunications provider. Since 2005, MCV Broadband has adopted business strategies that effectively transformed this once mediocre company into a leading competitor in telecommunications. This paper will look at the evolution of MCV Broadband and the strategies that have brought success to this company, as well as their future plans to maintain their business success. The greater part of this paper will cover information gathered from an interview with Craig Thompson, PhD – Chief Executive Officer of MCV Broadband. This case highlights the importance of business strategies in transforming a company from being merely a 'maintenance' company to one that has grown to be a significant player in the telecommunications industry in a relatively small market. The business strategy discussed in this case focuses on two areas: new product development and rebranding and remarketing. This case has a difficulty level of three and up, appropriate for junior level and beyond. The case is designed to be taught in two class hours in a strategic management, managerial economics, or marketing course, and is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business environments on the US territory of Guam in the Western Pacific region as well as with some knowledge of the telecommunications industry.
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Abstract

Started in 1993 by United Micronesia Development Association, formerly Marianas Cable Vision and currently MCV Broadband has grown into the region’s largest telecommunications provider. Since 2005, MCV Broadband has adopted business strategies that effectively transformed this once mediocre company into a leading competitor in telecommunications. This paper will look at the evolution of MCV Broadband and the strategies that have brought success to this company, as well as their future plans to maintain their business success. The greater part of this paper will cover information gathered from an interview with Craig Thompson, PhD – Chief Executive Officer of MCV Broadband. This case highlights the importance of business strategies in transforming a company from being merely a 'maintenance' company to one that has grown to be a significant player in the telecommunications industry in a relatively small market. The business strategy discussed in this case focuses on two areas: new product development and rebranding and remarketing. This case has a difficulty level of three and up, appropriate for junior level and beyond. The case is designed to be taught in two class hours in a strategic management, managerial economics, or marketing course, and is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business environments on the US territory of Guam in the Western Pacific region as well as with some knowledge of the telecommunications industry.

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