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Case
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Reference no. 9-912-010
Subject category: Strategy and General Management
Authors: Peter A Coles; Benjamin Edelman
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 October 2014
Revision date: 08-Dec-2014
Length: 9 pages
Data source: Field research
Topics: Entrepreneurs; Competition; Competitive advantage; Growth strategy; Competitive strategy
Share a link: https://casecent.re/p/106364
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Abstract

Birchbox offers trial-sized beauty products delivered monthly by mail - attracting rave reviews. Seeing the success of this model, numerous ‘copycat’ clones seek to offer the same service. Many of these copycats focus on non-US countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How?
Location:
United States
Size:
USD20,000,000 (estimate), 40 employees
Other setting(s):
2011
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Abstract

Birchbox offers trial-sized beauty products delivered monthly by mail - attracting rave reviews. Seeing the success of this model, numerous ‘copycat’ clones seek to offer the same service. Many of these copycats focus on non-US countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How?

Settings

Location:
United States
Size:
USD20,000,000 (estimate), 40 employees
Other setting(s):
2011

Related

Sorry, this product has no related items.