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Teaching note
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Reference no. 5-312-062
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 4 January 2012
Length: 12 pages
Data source: Published sources
Share a link: https://casecent.re/p/106373
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-216-P02
Portuguese language
Subject category: Marketing
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 21 May 2012
Revision date: 9-Apr-2019
Length: 16 pages
Data source: Published sources
Topics: Cause marketing; Collaborative innovation; Market research; Patents; Globalization strategies; Innovation; Cross functional management; Advertising; Market segmentation; Brands; Brand management; Competitive advantage; Nonverbal communication; Branding; Barriers to entry
View full details
Case
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Reference no. 9-311-116
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 21 May 2012
Revision date: 3-Sep-2012
Length: 7 pages
Data source: Published sources
Topics: Branding; Innovation; Community development; Creativity; Product distribution; Strategy execution; Globalization; Market research; Mergers and acquisitions; Product positioning; Financial statements; Leadership styles
View full details
Case
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Reference no. 9-311-117
Subject category: Marketing
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 May 2012
Revision date: 7-Aug-2012
Length: 17 pages
Data source: Published sources
Topics: Innovation; Advertising; Market research; Global business; Strategic positioning; Strategy; Competitive advantage; Brand management
View full details
Case
-
Reference no. 9-311-118
Subject category: Marketing
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 21 May 2012
Revision date: 3-Jul-2014
Length: 14 pages
Data source: Published sources
Topics: Cause marketing; Collaborative innovation; Market research; Patents; Globalization strategies; Innovation; Cross functional management; Advertising; Market segmentation; Brands; Brand management; Competitive advantage; Nonverbal communication; Branding; Barriers to entry; Black markets; Strategy; Sales closing
View full details
Case
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Reference no. 9-311-119
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 12 May 2012
Revision date: 3-Sep-2012
Length: 10 pages
Data source: Published sources
Topics: Collaborative innovation; Food assistance; Foreign investments; Net profit; Resource allocation; Mergers & acquisitions; Developing countries; Innovation; Core competencies; Community development; Competitive advantage; Execution; Strategy formulation; Global business; Strategic positioning
View full details
Case
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Reference no. 9-311-120
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 2 August 2011
Length: 11 pages
Data source: Published sources
Topics: Core competencies; International management; Global business; Growth strategy; Strategic positioning; Strategy; Competitive advantage; Developing countries
View full details
Case
-
Reference no. 9-314-P05
Portuguese language
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 12 May 2012
Revision date: 11-Apr-2019
Length: 12 pages
Data source: Published sources
Topics: Collaborative innovation; Food assistance; Foreign investments; Net profit; Resource allocation; Mergers & acquisitions; Developing countries; Innovation; Core competencies; Community development; Competitive advantage; Execution; Strategy formulation; Global business; Strategic positioning
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-216-P02
Portuguese language
Subject category: Marketing
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 21 May 2012
Revision date: 9-Apr-2019
Length: 16 pages
Data source: Published sources
Topics: Cause marketing; Collaborative innovation; Market research; Patents; Globalization strategies; Innovation; Cross functional management; Advertising; Market segmentation; Brands; Brand management; Competitive advantage; Nonverbal communication; Branding; Barriers to entry
View full details
Case
-
Reference no. 9-311-116
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 21 May 2012
Revision date: 3-Sep-2012
Length: 7 pages
Data source: Published sources
Topics: Branding; Innovation; Community development; Creativity; Product distribution; Strategy execution; Globalization; Market research; Mergers and acquisitions; Product positioning; Financial statements; Leadership styles
View full details
Case
-
Reference no. 9-311-117
Subject category: Marketing
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 May 2012
Revision date: 7-Aug-2012
Length: 17 pages
Data source: Published sources
Topics: Innovation; Advertising; Market research; Global business; Strategic positioning; Strategy; Competitive advantage; Brand management
View full details
Case
-
Reference no. 9-311-118
Subject category: Marketing
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 21 May 2012
Revision date: 3-Jul-2014
Length: 14 pages
Data source: Published sources
Topics: Cause marketing; Collaborative innovation; Market research; Patents; Globalization strategies; Innovation; Cross functional management; Advertising; Market segmentation; Brands; Brand management; Competitive advantage; Nonverbal communication; Branding; Barriers to entry; Black markets; Strategy; Sales closing
View full details
Case
-
Reference no. 9-311-119
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 12 May 2012
Revision date: 3-Sep-2012
Length: 10 pages
Data source: Published sources
Topics: Collaborative innovation; Food assistance; Foreign investments; Net profit; Resource allocation; Mergers & acquisitions; Developing countries; Innovation; Core competencies; Community development; Competitive advantage; Execution; Strategy formulation; Global business; Strategic positioning
View full details
Case
-
Reference no. 9-311-120
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 2 August 2011
Length: 11 pages
Data source: Published sources
Topics: Core competencies; International management; Global business; Growth strategy; Strategic positioning; Strategy; Competitive advantage; Developing countries
View full details
Case
-
Reference no. 9-314-P05
Portuguese language
Subject category: Strategy and General Management
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 12 May 2012
Revision date: 11-Apr-2019
Length: 12 pages
Data source: Published sources
Topics: Collaborative innovation; Food assistance; Foreign investments; Net profit; Resource allocation; Mergers & acquisitions; Developing countries; Innovation; Core competencies; Community development; Competitive advantage; Execution; Strategy formulation; Global business; Strategic positioning
View full details