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Authors: Azmal Hussain
Published by: Amity Research Centers
Published in: 2012

Abstract

The Canadian medical tourism industry took a firm stand with an increased willingness of consumers to go out of their native country in quest of better quality as well as more affordable healthcare services. However, the picture still appeared hazy as far as the future of Canadian medical tourism industry was concerned. While the Canadian government kept initiating actions towards reduction in the volume of insured medical care purchased outside the country, cost of such services experienced an upward trend. In addition, several medical tourism companies having their well functioning offices earlier in Canada disappeared from the market place. There had been ample differences in opinions among experts as to what caused such an exit. While the opponents of private for-profit healthcare tended to indicate a curtailed interest in medical tourism in Canada, those supporting such businesses would argue it as a phenomenon common to any marketplace where only selected companies were supposed to survive or even flourish. Whatever might be the trigger factor, one seemingly important as well as evenhanded strategic lesson among others was that merely setting up a medical tourism company in Canada would hardly ensure its success unless there was adequate attention given to various allied factors, including both the implicit and explicit ones.
Location:
Industry:
Other setting(s):
2006-2011

About

Abstract

The Canadian medical tourism industry took a firm stand with an increased willingness of consumers to go out of their native country in quest of better quality as well as more affordable healthcare services. However, the picture still appeared hazy as far as the future of Canadian medical tourism industry was concerned. While the Canadian government kept initiating actions towards reduction in the volume of insured medical care purchased outside the country, cost of such services experienced an upward trend. In addition, several medical tourism companies having their well functioning offices earlier in Canada disappeared from the market place. There had been ample differences in opinions among experts as to what caused such an exit. While the opponents of private for-profit healthcare tended to indicate a curtailed interest in medical tourism in Canada, those supporting such businesses would argue it as a phenomenon common to any marketplace where only selected companies were supposed to survive or even flourish. Whatever might be the trigger factor, one seemingly important as well as evenhanded strategic lesson among others was that merely setting up a medical tourism company in Canada would hardly ensure its success unless there was adequate attention given to various allied factors, including both the implicit and explicit ones.

Settings

Location:
Industry:
Other setting(s):
2006-2011

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