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Teaching note
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Reference no. SMU-12-0002TN
Subject category: Marketing
Authors: Philip Charles Zerrillo (Singapore Management University); Kevin Sproule (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2013
Version: 2013-10-07
Revision date: 8-Apr-2014
Length: 12 pages
Data source: Generalised experience
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. SMU-12-0002
Subject category: Marketing
Authors: Philip Charles Zerrillo (Singapore Management University); Kevin Sproule (Singapore Management University); Paul Hardhart (Kellogg School of Management, Northwestern University)
Published by: Singapore Management University
Originally published in: 2012
Version: 2012-01-25
Revision date: 2-Apr-2014
Length: 18 pages
Data source: Generalised experience
Topics: Channel marketing; Distribution; Competitive analysis; Entrepreneurship; Microbrew
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. SMU-12-0002
Subject category: Marketing
Authors: Philip Charles Zerrillo (Singapore Management University); Kevin Sproule (Singapore Management University); Paul Hardhart (Kellogg School of Management, Northwestern University)
Published by: Singapore Management University
Originally published in: 2012
Version: 2012-01-25
Revision date: 2-Apr-2014
Length: 18 pages
Data source: Generalised experience
Topics: Channel marketing; Distribution; Competitive analysis; Entrepreneurship; Microbrew
View full details