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Case from journal
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Reference no. JIACS10-01-05
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2004

Abstract

Manos Del Uruguay is a non-profit cooperative based in Montevideo, Uruguay. Manos produces high quality hand-made woolen goods. Its customers include major design houses in South America, Europe, the US and Japan. However, despite a 30-year history of operations, Manos is currently struggling for survival. It is experiencing rapidly falling export sales and dramatic changes in the local and global economy. The cooperative was originally formed to provide job opportunities for women artisans' producing hand crafted goods. Can Manos hold to its original mission or must it change fundamentally in order to survive? The General Manager has developed four strategic alternatives for the Board of Directors to consider in addressing this difficult situation. The primary objective of this case concerns the need to resolve a worsening financial situation by establishing new strategic initiatives. Secondary issues include the role of mission in establishing strategic plans and the importance of company and country culture in strategic decisions. The case is appropriate for level 3 (Junior) or 4 (Senior) courses in international management, small business or strategic management. The case is designed to be taught in a 75- minute class period and is expected to require three hours of outside preparation by students.
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Abstract

Manos Del Uruguay is a non-profit cooperative based in Montevideo, Uruguay. Manos produces high quality hand-made woolen goods. Its customers include major design houses in South America, Europe, the US and Japan. However, despite a 30-year history of operations, Manos is currently struggling for survival. It is experiencing rapidly falling export sales and dramatic changes in the local and global economy. The cooperative was originally formed to provide job opportunities for women artisans' producing hand crafted goods. Can Manos hold to its original mission or must it change fundamentally in order to survive? The General Manager has developed four strategic alternatives for the Board of Directors to consider in addressing this difficult situation. The primary objective of this case concerns the need to resolve a worsening financial situation by establishing new strategic initiatives. Secondary issues include the role of mission in establishing strategic plans and the importance of company and country culture in strategic decisions. The case is appropriate for level 3 (Junior) or 4 (Senior) courses in international management, small business or strategic management. The case is designed to be taught in a 75- minute class period and is expected to require three hours of outside preparation by students.

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