Product details

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Subject category: Marketing
Authors: Sean A Meehan
Published by: International Institute for Management Development (IMD)
Published in: 2012
Notes: File size 2GB. Click for more information.

Abstract

This DVD is to accompany the case. To address the customer focus imperative within a broader change programme Aggreko, a provider of temporary power to companies, cities and countries operating globally, hired Simon Lyons to head its marketing function and support the change agenda. In this interview he and CEO Rupert Soames share their perspectives on how NPS supported their management processes, reinforced the culture, and drove positive change. They reveal the challenges they faced and how they overcame them.
Location:
Size:
2010 revenue GBP1,230 million
Other setting(s):
2004

About

Abstract

This DVD is to accompany the case. To address the customer focus imperative within a broader change programme Aggreko, a provider of temporary power to companies, cities and countries operating globally, hired Simon Lyons to head its marketing function and support the change agenda. In this interview he and CEO Rupert Soames share their perspectives on how NPS supported their management processes, reinforced the culture, and drove positive change. They reveal the challenges they faced and how they overcame them.

Settings

Location:
Size:
2010 revenue GBP1,230 million
Other setting(s):
2004

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