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Supporting video
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Reference no. IMD-6-0327-V
Published by: International Institute for Management Development (IMD)
Published in: 2012
Length: 14 minutes
Data source: Field research
Notes: File size 1.27GB. Click for more information.

Abstract

This video is to accompany the case. Part 1) 'Unilever Tea: Transforming the Tea Supply Chain' can be used in the introduction to the case. National Geographic journalist Boyd Matson briefly introduces the global tea market. He then describes the different elements in Lipton’s sustainability initiative in Kericho, Kenya as well as Unilever’s 2015 goal and the company’s partnership with the Rainforest Alliance. Part 2) 'Unilever Tea: Interviews of Paul Polman, CEO, Unilever and Michiel Leijnse, Lipton Global Brand Director' can be integrated in the plenary discussion of the business case for taking action in the face of diminishing natural resources and the impacts of climate change. Part 3) 'Interview with Mercedes Tallo of the Rainforest Alliance' covers a number of key questions about the collaboration between Unilever and the NGO, such as planning and coordinating partnership activities, working with tea farmers and the transformation of the tea industry.
Location:
Industry:
Size:
EUR39 billion revenues, 163,000 employees
Other setting(s):
2005-2015

About

Abstract

This video is to accompany the case. Part 1) 'Unilever Tea: Transforming the Tea Supply Chain' can be used in the introduction to the case. National Geographic journalist Boyd Matson briefly introduces the global tea market. He then describes the different elements in Lipton’s sustainability initiative in Kericho, Kenya as well as Unilever’s 2015 goal and the company’s partnership with the Rainforest Alliance. Part 2) 'Unilever Tea: Interviews of Paul Polman, CEO, Unilever and Michiel Leijnse, Lipton Global Brand Director' can be integrated in the plenary discussion of the business case for taking action in the face of diminishing natural resources and the impacts of climate change. Part 3) 'Interview with Mercedes Tallo of the Rainforest Alliance' covers a number of key questions about the collaboration between Unilever and the NGO, such as planning and coordinating partnership activities, working with tea farmers and the transformation of the tea industry.

Settings

Location:
Industry:
Size:
EUR39 billion revenues, 163,000 employees
Other setting(s):
2005-2015

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