Deutsche Telekom: A Transformation Journey

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Supporting video

Reference no. IMD-3-2150-V

Subject category: Strategy and General Management

Authors: Jamie Anderson (ESMT GmbH); Shlomo Ben-Hur (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 2012

Length: 7 minutes

Data source: Field research

Topics: Organizational culture; Corporate culture; Telecommunications; Leading change; Transformation; Leadership; Authenticity; Top management team; Vision; Alignment; Customer orientation; Strategy; Turnaround

Notes: File size 229.6MB. Click for more information.

Share a link: https://casecent.re/p/106646

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Abstract

This video is to accompany the case. This video features Tim Hoettges in an interview filmed in October 2010. As CEO of T-Home in Germany, Tim Hoettges led the most challenging part of the Deutsche Telekom (DT) transformation journey launched by DT’s CEO Rene Obermann. In this short video, Hoettges reflects on the cultural transformation in the domestic business which started with his 'T-Tours' during which he established a new form of dialogue between the front line and the top executive team.

Location:

Germany, global

Industry:

Telecommunications

Size:

260,000 employees

Other setting(s):

2006-2010