Product details

This case is about the Mini Camachile Tree Store, a family-owned retail business operating on the island of Guam. The business was started right after the WWII by Mr Jesus Maanao and subsequently entrusted to his daughter Louisa. Louisa's strategies moved the business into a new level of fast-growth by opening more than ten additional stores island-wide. The family-based retail business has to endure many regulations and rules and deals with various government agencies, ranging from the Department of Health and Social Services to the Department of Revenue and Taxation. Meanwhile, the business is able to balance the forces that influence market operations, such as economic activities and technological changes. In addition, the Mini Camachile Tree Store has been functioning in a business environment with unique natural characteristics and cultural heritage. The primary subject matter of this case is the impact of government regulation on business. Other issues described in this case are related to small business management, business strategies, and cultural environment of doing business in Guam. The difficulty level of this case is three and up, which is appropriate for junior level and beyond. This case is designed for discussion in two class hours in a government and business, or an entrepreneurship, or a small business management course. Students are expected to spend about two hours for outside preparation, consisting mainly of reading the case and of familiarizing themselves with the business environment in the Western Pacific region.