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Book chapter
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Reference no. BEP0028
Chapter from: "Export Marketing Strategy: Tactics and Skills That Work"
Published by: Business Expert Press
Published in: 2009

Abstract

This chapter is excerpted from ‘Export Marketing Strategy: Tactics and Skills That Work'. Chapter 7. Upon completing this chapter, you should be able to: (1) provide specific guidelines for selecting facilitating and support firms for export operations; (2) describe the role and capabilities of support organizations, both government and private, which can aid you in developing international business; (3) know the pros and cons of various partnering aspects; (4) introduce computer-based information systems (CBISs) to help you make effective partnering decisions; and (5) utilize the links to government and private sources of information. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success. By reading this book, managers will master the art and science of successful exporting and learn a strategic approach to helping their firms succeed in export marketing.

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Abstract

This chapter is excerpted from ‘Export Marketing Strategy: Tactics and Skills That Work'. Chapter 7. Upon completing this chapter, you should be able to: (1) provide specific guidelines for selecting facilitating and support firms for export operations; (2) describe the role and capabilities of support organizations, both government and private, which can aid you in developing international business; (3) know the pros and cons of various partnering aspects; (4) introduce computer-based information systems (CBISs) to help you make effective partnering decisions; and (5) utilize the links to government and private sources of information. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success. By reading this book, managers will master the art and science of successful exporting and learn a strategic approach to helping their firms succeed in export marketing.

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