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Book chapter
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Reference no. BEP0060
Chapter from: "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles"
Published by: Business Expert Press
Published in: 2011

Abstract

This chapter is excerpted from ‘Grow by Focusing on What Matters: Competitive Strategy in 3 Circles'. Chapter 2. This chapter provides an overview of the underlying framework that begins with the customer perspective The goal of this chapter is to introduce the 3-Circle model concepts in more depth, with the aim of illustrating how its primary goal of understanding how - in a market - value is perceived to be ‘shared’ among competitors and how it is actually created. Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. This book details the four key strategies in the 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.

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Abstract

This chapter is excerpted from ‘Grow by Focusing on What Matters: Competitive Strategy in 3 Circles'. Chapter 2. This chapter provides an overview of the underlying framework that begins with the customer perspective The goal of this chapter is to introduce the 3-Circle model concepts in more depth, with the aim of illustrating how its primary goal of understanding how - in a market - value is perceived to be ‘shared’ among competitors and how it is actually created. Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. This book details the four key strategies in the 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.

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