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Case
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Reference no. 9-212-030
Authors: Shawn Cole; Lilei Xu
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 15 March 2013
Revision date: 10-Apr-2013

Abstract

China Life must decide whether to accept the government's ‘invitation’ to develop a micro-insurance product for the rural poor. Can it be done profitably?
Location:
Industry:
Size:
USD16 billion, 100,000 employees
Other setting(s):
2008

About

Abstract

China Life must decide whether to accept the government's ‘invitation’ to develop a micro-insurance product for the rural poor. Can it be done profitably?

Settings

Location:
Industry:
Size:
USD16 billion, 100,000 employees
Other setting(s):
2008

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