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Case
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Reference no. 9-903-413
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 29 May 2003
Length: 22 pages
Data source: Field research

Abstract

Fonterra was a co-operatively owned dairy company - New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and increasing subsidies on milk by developing countries. This futuristic case identifies trends that the cooperative has to take into account for its future success. It can be examined as a model for other cooperatives in other commodity systems.
Location:
Size:
20,000 employees, USD6.6 billion revenues
Other setting(s):
2002

About

Abstract

Fonterra was a co-operatively owned dairy company - New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and increasing subsidies on milk by developing countries. This futuristic case identifies trends that the cooperative has to take into account for its future success. It can be examined as a model for other cooperatives in other commodity systems.

Settings

Location:
Size:
20,000 employees, USD6.6 billion revenues
Other setting(s):
2002

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