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The measurement and reporting of corporate performance is crucial. Traditional metrics such as return on capital employed, return on equity, earnings per share and free cash flow mask the real overall performance and the sustainability of the business. This is due to the fact that these measures do not encompass all the charges incurred in the course of generating the wealth. In this backdrop, the present case study goes a long way in bringing to the spotlight a more wholesome accounting metric, economic value added. The present case study dwells upon the construction and reporting of economic value added (EVA) at Pidilite Industries. It covers the temporal study of EVA at Pidilite Industries through 2000-01 to 2009-10. It dissects the model of EVA as envisaged at Pidilite Industries and thereby looking at inputs, accounting adjustments, rationale behind the reckoning and treatment of variables figuring in the EVA computation. The case brings to the fore the caveats around the construction, scope and application of EVA. The case can be used in an MBA / Post Graduate Management Program - course on 'Accounting for Management' / 'Corporate Accounting and Reporting'. The case study is divided in to five sections. The first part deals with the concept and significance of economic value added. The second section outlines the Pidilite Industries, the company around which the case study is built. The third section is the crux of the present work. This section deals with the construction and reporting of economic value added at Pidilite Industries and is divided into sub three sections. Strategic implications and assignments for the students are covered in the fourth section.