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Abstract

In the last two decades (since 1990s) global on-line retailing had grown manifold with an estimated value of $963 billion in 2013. The US, Europe, Australia and China, in particular, had taken full advantage of the technological advances in offering on-line retail to customers. On-line retailing had given the best of choices to consumers with the least inconvenience of visiting the shops to complete their buying. Further, consumers were assured of the high quality products and time saving was the essence of on-line retailing. In India Internet usage had only started in the mid 1990s and due to several governmental regulations, penetration level was low. However, in the post liberalisation era, many new players were allowed to offer Internet facilities with several features. With the result that India had witnessed substantial growth in Internet and PC usage. Besides this, mobile phones had also entered into the Indian market which had also grown manifold in recent years (2000s). Against this advancement in technology many of the retailers like Flipkart, eBay and travel portals such as IRCTC and Makemytrip had caught the attention of Indian consumers. Indian demographic changes and also the expected higher levels of retail business around INR 465.2 billion in 2011 provided excellent opportunities for the growth of e-commerce in India. The case study analyses the technological advances in Internet and mobile usage and ponders if this development would help in enhancing the growth of e-commerce in India despite the infrastructural and talent bottlenecks.
Location:
Industry:
Other setting(s):
2011

About

Abstract

In the last two decades (since 1990s) global on-line retailing had grown manifold with an estimated value of $963 billion in 2013. The US, Europe, Australia and China, in particular, had taken full advantage of the technological advances in offering on-line retail to customers. On-line retailing had given the best of choices to consumers with the least inconvenience of visiting the shops to complete their buying. Further, consumers were assured of the high quality products and time saving was the essence of on-line retailing. In India Internet usage had only started in the mid 1990s and due to several governmental regulations, penetration level was low. However, in the post liberalisation era, many new players were allowed to offer Internet facilities with several features. With the result that India had witnessed substantial growth in Internet and PC usage. Besides this, mobile phones had also entered into the Indian market which had also grown manifold in recent years (2000s). Against this advancement in technology many of the retailers like Flipkart, eBay and travel portals such as IRCTC and Makemytrip had caught the attention of Indian consumers. Indian demographic changes and also the expected higher levels of retail business around INR 465.2 billion in 2011 provided excellent opportunities for the growth of e-commerce in India. The case study analyses the technological advances in Internet and mobile usage and ponders if this development would help in enhancing the growth of e-commerce in India despite the infrastructural and talent bottlenecks.

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Location:
Industry:
Other setting(s):
2011

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