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Case
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Reference no. 812-003-1
Subject category: Entrepreneurship
Authors: M Vasudha
Published by: Amity Research Centers
Published in: 2012

Abstract

Ray Anderson, hailed as the 'carpet tile king' and 'greenest CEO' was an entrepreneur in the carpet business and a champion of environmental sustainability. Ray spent about 17 years in the carpet industry before becoming an entrepreneur to set up his own company, Interface, in 1973, which manufactured and marketed carpet tiles in the US. In 1994, at the age of 60, Ray led his company into a period of ecological awakening and on the journey up Mount Sustainability. He planned to reach Zero emissions by the year 2020. The success of the green initiatives adopted by his business gave credibility to his movement, which made him an evangelist of environmental sustainability. Ray was much sought after for his speeches on the topic close to his heart. Ray described himself as a plunderer in the pre-1994 era. He believed that a company should focus not only on making profits but at the same time be fair to the environment. His company won a number of awards and Ray himself was showered with many accolades. Ray was a pioneer in adopting sustainability measures in America and through his ecological awakening demonstrated successfully that being green was also profitable. Ray introduced a number of products inspired by biomimicry design which became popular in the market. Ray died in August 2011, leaving behind a legacy which Interface was proud of. The case looks at Ray's successful efforts towards reducing the environmental footprint, while motivating others to follow his example.
Location:
Industry:
Other setting(s):
2011

About

Abstract

Ray Anderson, hailed as the 'carpet tile king' and 'greenest CEO' was an entrepreneur in the carpet business and a champion of environmental sustainability. Ray spent about 17 years in the carpet industry before becoming an entrepreneur to set up his own company, Interface, in 1973, which manufactured and marketed carpet tiles in the US. In 1994, at the age of 60, Ray led his company into a period of ecological awakening and on the journey up Mount Sustainability. He planned to reach Zero emissions by the year 2020. The success of the green initiatives adopted by his business gave credibility to his movement, which made him an evangelist of environmental sustainability. Ray was much sought after for his speeches on the topic close to his heart. Ray described himself as a plunderer in the pre-1994 era. He believed that a company should focus not only on making profits but at the same time be fair to the environment. His company won a number of awards and Ray himself was showered with many accolades. Ray was a pioneer in adopting sustainability measures in America and through his ecological awakening demonstrated successfully that being green was also profitable. Ray introduced a number of products inspired by biomimicry design which became popular in the market. Ray died in August 2011, leaving behind a legacy which Interface was proud of. The case looks at Ray's successful efforts towards reducing the environmental footprint, while motivating others to follow his example.

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Location:
Industry:
Other setting(s):
2011

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