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Branding plays a major role in the success of not only individuals and companies, but also countries competing for a share of the marketplace in all areas including tourism. Furthermore, due to increasing global & regional competition for tourist dollars, an international 'one-size-fits-all' tourism strategy is no longer effective. Indeed, consumers are now unable to differentiate between all the sand, azure water, blue skies, smiling children and so on. Countries must brand themselves by aligning differentiated offerings with the values and requirements of specific segments. This case study is an effort to analyse the different branding strategy used by the countries to promote their nation in the competitive global marketplace. The case study is intended for the students of Brand Management as it will help them in understanding how effective branding techniques can create a positive image of a country in the mind of consumers worldwide.