Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 2 November 2011
Abstract
George Weston, CEO of Associated British Foods, and his top executives, are deciding how to position the company, a major agribusiness involved in a range of food and processed food categories, ingredients, consumer brands, sugar, and also clothing, in the constantly evolving global food system.
Location:
Industries:
Size:
100,000 employees, gross revenue EUR10.2 billion
Other setting(s):
2011
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 February 2012
Length: 8 pages
Data source: Field research
About
Abstract
George Weston, CEO of Associated British Foods, and his top executives, are deciding how to position the company, a major agribusiness involved in a range of food and processed food categories, ingredients, consumer brands, sugar, and also clothing, in the constantly evolving global food system.
Settings
Location:
Industries:
Size:
100,000 employees, gross revenue EUR10.2 billion
Other setting(s):
2011
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 February 2012
Length: 8 pages
Data source: Field research