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Thumbnail image for product with reference number 512-032-9
Mainframe Film and TV Productions: Launching Maami
Teaching note supplement software
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Reference no. 512-032-9
Subject category: Marketing
Authors: Uchenna Uzo (Lagos Business School); Albert J Alos (Lagos Business School)
Published by: Lagos Business School
Published in: 2012
Format: .zip
Data source: Field research
Share a link: https://casecent.re/p/107266
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Thumbnail image for product with reference number 512-032-8
Mainframe Film and TV Productions: Launching Maami
Teaching note
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Reference no. 512-032-8
Subject category: Marketing
Authors: Uchenna Uzo (Lagos Business School)
Published by: Lagos Business School
Originally published in: 2012
Version: March 10, 2016
Length: 7 pages
Data source: Field research
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Thumbnail image for product with reference number 512-032-1
Mainframe Film and TV Productions: Launching Maami
Case
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Reference no. 512-032-1
Subject category: Marketing
Authors: Uchenna Uzo (Lagos Business School); Albert J Alos (Lagos Business School)
Published by: Lagos Business School
Originally published in: 2012
Version: March 10, 2016
Length: 13 pages
Data source: Field research
Topics: Nollywood; Nigerian film industry; Distribution channels; Marketing plans; Marketing strategy; Market segmentation
View full details