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Graphic format case
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Reference no. IMD-3-2246
Authors: Stefan Michel
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Revision date: 12-Jul-2016
Length: 4 pages
Data source: Published sources

Abstract

This is part of a case series. This graphic case describes how in 1997 Reed Hastings started up an innovative DVD rental service that gained over 4 million subscribers by 2007. Netflix emerged as the leader in innovation and customer service within the subscription-based digital distribution service industry. Learning objectives: Discuss innovation and customer service.
Location:
Size:
2009 revenues USD1.67 billion, >12 million subscribers in 2009
Other setting(s):
1997-2009

About

Abstract

This is part of a case series. This graphic case describes how in 1997 Reed Hastings started up an innovative DVD rental service that gained over 4 million subscribers by 2007. Netflix emerged as the leader in innovation and customer service within the subscription-based digital distribution service industry. Learning objectives: Discuss innovation and customer service.

Settings

Location:
Size:
2009 revenues USD1.67 billion, >12 million subscribers in 2009
Other setting(s):
1997-2009

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