More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Cartoon case
-
Reference no. IMD-3-2246
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Revision date: 12-Jul-2016
Length: 4 pages
Data source: Published sources
Topics: Start-up; Entrepreneurship; Innovation; Customer service
Share a link: https://casecent.re/p/107455
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

This is part of a case series. This graphic case describes how in 1997 Reed Hastings started up an innovative DVD rental service that gained over 4 million subscribers by 2007. Netflix emerged as the leader in innovation and customer service within the subscription-based digital distribution service industry.
Location:
US
Industry:
DVD rental service, subscription-based digital distribution service
Size:
2009 revenues USD1.67 billion, >12 million subscribers in 2009
Other setting(s):
1997-2009
Teaching note
-
Reference no. IMD-3-2246-T
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2024
Version: 25.07.2024
Length: 60 pages
Data source: Published sources
View full details
Cartoon case
-
Reference no. IMD-3-2250
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2013
Length: 4 pages
Data source: Published sources
Topics: Change management; Corporate communications; Brand launch; Customer relations; Pricing; Marketing
View full details
Cartoon case
-
Reference no. IMD-3-2277
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Revision date: 1-Mar-2024
Length: 4 pages
Data source: Published sources
Topics: Strategy; Internet; Film entertainment; Innovation; Competitive strategy
View full details
Cartoon case
-
Reference no. IMD-7-2155
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Length: 4 pages
Data source: Published sources
Topics: Strategy; Marketing; Global marketing; Digital transformation
View full details
Cartoon case
-
Reference no. IMD-7-2499
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2024
Length: 4 pages
Data source: Published sources
Topics: Strategy; Marketing; Global marketing; Digital transformation; Digital
View full details

About

Abstract

This is part of a case series. This graphic case describes how in 1997 Reed Hastings started up an innovative DVD rental service that gained over 4 million subscribers by 2007. Netflix emerged as the leader in innovation and customer service within the subscription-based digital distribution service industry.

Settings

Location:
US
Industry:
DVD rental service, subscription-based digital distribution service
Size:
2009 revenues USD1.67 billion, >12 million subscribers in 2009
Other setting(s):
1997-2009

Related

Teaching note
-
Reference no. IMD-3-2246-T
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2024
Version: 25.07.2024
Length: 60 pages
Data source: Published sources
View full details
Cartoon case
-
Reference no. IMD-3-2250
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2013
Length: 4 pages
Data source: Published sources
Topics: Change management; Corporate communications; Brand launch; Customer relations; Pricing; Marketing
View full details
Cartoon case
-
Reference no. IMD-3-2277
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Revision date: 1-Mar-2024
Length: 4 pages
Data source: Published sources
Topics: Strategy; Internet; Film entertainment; Innovation; Competitive strategy
View full details
Cartoon case
-
Reference no. IMD-7-2155
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Length: 4 pages
Data source: Published sources
Topics: Strategy; Marketing; Global marketing; Digital transformation
View full details
Cartoon case
-
Reference no. IMD-7-2499
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD)); Sarah Von Blumenthal (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2024
Length: 4 pages
Data source: Published sources
Topics: Strategy; Marketing; Global marketing; Digital transformation; Digital
View full details