Product details

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Compact case
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Version: 30.09.2011
Length: 1 pages
Data source: Field research

Abstract

This is part of a case series. The case discusses the challenge of reaching emerging low-income consumers in West Africa. In the (A) case, Maggi was introduced as a successful example of a unique business model targeting this market. The (B) case discusses whether this business model can be extended to other products.
Location:
Size:
< CHF100 billion in revenues
Other setting(s):
2010

About

Abstract

This is part of a case series. The case discusses the challenge of reaching emerging low-income consumers in West Africa. In the (A) case, Maggi was introduced as a successful example of a unique business model targeting this market. The (B) case discusses whether this business model can be extended to other products.

Settings

Location:
Size:
< CHF100 billion in revenues
Other setting(s):
2010

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