Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 07.12.2011
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https://casecent.re/p/107462
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Abstract
The case provides a history and description of the Chinese Internet company, Tencent - one of the largest Internet companies in the world. It is not a decision case; there is no decision point and no case protagonist. It has been written largely from public sources. The case is up to date as of the middle of 2011. The case describes Tencent's interesting approach to innovation wherein the company takes established products and services, sometimes from within China and sometimes from overseas, and adapts them to the local market. There is some controversy with this strategy, as many see Tencent as an imitator (perhaps an illegal one) with very little of its own product development or innovation. The case does not pass judgment on this issue, but provides a balanced account of the pros and cons of this business model.
About
Abstract
The case provides a history and description of the Chinese Internet company, Tencent - one of the largest Internet companies in the world. It is not a decision case; there is no decision point and no case protagonist. It has been written largely from public sources. The case is up to date as of the middle of 2011. The case describes Tencent's interesting approach to innovation wherein the company takes established products and services, sometimes from within China and sometimes from overseas, and adapts them to the local market. There is some controversy with this strategy, as many see Tencent as an imitator (perhaps an illegal one) with very little of its own product development or innovation. The case does not pass judgment on this issue, but provides a balanced account of the pros and cons of this business model.