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Thumbnail image for product with reference number IMD-3-2285
Modularity: How Does Product Commoditization Occur Globally and What Is the Way Out?
Technical note
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Reference no. IMD-3-2285
Subject category: Strategy and General Management
Authors: Howard Yu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Version: 21.12.2011
Length: 3 pages
Data source: Published sources
Topics: Modularity; Product commoditization; Reintegration
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Abstract

This technical note explains the causal mechanism by which product commoditization occurs and describes an approach that enables more sustainable innovation.
Location:
Asia, Greater China
Industry:
IT, information technology, consumer services
Thumbnail image for product with reference number 9-609-011
ASUSTeK Computer Inc Eee PC (A)
Case
-
Reference no. 9-609-011
Subject category: Strategy and General Management
Authors: Willy Shih (Harvard Business School); Howard Yu (Harvard Business School); Chintay Shih (Tsinghua University School of Economics and Management); Yi-Ching Hsieh (Harvard Business School); Hung-Chang Chiu (Tsinghua University School of Economics and Management)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 21 September 2009
Revision date: 16-May-2019
Length: 16 pages
Data source: Field research
Topics: Disruptive innovation; Information technology; Innovation; Managing creativity & innovation; Change management; Strategy; Modularity; Technological change; Technology
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-610-041
Transforming Asustek: Breaking from the Past
Case
-
Reference no. 9-610-041
Subject category: Strategy and General Management
Authors: Willy Shih (Harvard Business School); Howard Yu (Harvard Business School); Hung-Chang Chiu (Tsinghua University School of Economics and Management)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 25 March 2010
Revision date: 16-May-2019
Length: 19 pages
Data source: Field research
Topics: Disruptive innovation; Organizational change; Manufacturing; Change management
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number IMD-3-2050
Danfoss Motion Controls and Holip (A)
Case
-
Reference no. IMD-3-2050
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 27.01.2009
Length: 11 pages
Data source: Field research
Topics: Low cost competition; Mergers & acquisitions (M&A); Chinese entrepreneurs; Frequency converters; Multinationals competing in China; Pre-acquisition analysis; After acquisition integration; Dual-brand strategy
View full details
Thumbnail image for product with reference number IMD-3-2051
Danfoss Motion Controls (A1)
Case
-
Reference no. IMD-3-2051
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 27.01.2009
Length: 10 pages
Data source: Field research
Topics: Low cost competition; Mergers & acquisitions (M&A); Chinese entrepreneurs; Frequency converters; Multinationals competing in China; Pre-acquisition analysis; After acquisition integration; Dual-brand strategy
View full details
Thumbnail image for product with reference number IMD-3-2053
Compact case
Danfoss Motion Controls Acquiring Holip (B)
Case
-
Reference no. IMD-3-2053
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 27.01.2009
Length: 4 pages
Data source: Field research
Topics: Low cost competition; Mergers & acquisitions (M&A); Chinese entrepreneurs; Frequency converters; Multinationals competing in China; Pre-acquisition analysis; After acquisition integration; Dual-brand strategy
View full details
Thumbnail image for product with reference number 9-609-052
Compact case
ASUSTeK Computer Inc Eee PC (B)
Supplement
-
Reference no. 9-609-052
Subject category: Strategy and General Management
Authors: Willy Shih (Harvard Business School); Howard Yu (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 15 January 2013
Revision date: 29-Jan-2013
Length: 4 pages
Data source: Field research
Topics: Disruptive innovation; Information technology; Innovation; Managing creativity & innovation; Markets; Change management; Strategy; Modularity; Technological change; Technology
View full details

About

Abstract

This technical note explains the causal mechanism by which product commoditization occurs and describes an approach that enables more sustainable innovation.

Settings

Location:
Asia, Greater China
Industry:
IT, information technology, consumer services

Related

Thumbnail image for product with reference number 9-609-011
ASUSTeK Computer Inc Eee PC (A)
Case
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Reference no. 9-609-011
Subject category: Strategy and General Management
Authors: Willy Shih (Harvard Business School); Howard Yu (Harvard Business School); Chintay Shih (Tsinghua University School of Economics and Management); Yi-Ching Hsieh (Harvard Business School); Hung-Chang Chiu (Tsinghua University School of Economics and Management)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 21 September 2009
Revision date: 16-May-2019
Length: 16 pages
Data source: Field research
Topics: Disruptive innovation; Information technology; Innovation; Managing creativity & innovation; Change management; Strategy; Modularity; Technological change; Technology
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-610-041
Transforming Asustek: Breaking from the Past
Case
-
Reference no. 9-610-041
Subject category: Strategy and General Management
Authors: Willy Shih (Harvard Business School); Howard Yu (Harvard Business School); Hung-Chang Chiu (Tsinghua University School of Economics and Management)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 25 March 2010
Revision date: 16-May-2019
Length: 19 pages
Data source: Field research
Topics: Disruptive innovation; Organizational change; Manufacturing; Change management
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number IMD-3-2050
Danfoss Motion Controls and Holip (A)
Case
-
Reference no. IMD-3-2050
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 27.01.2009
Length: 11 pages
Data source: Field research
Topics: Low cost competition; Mergers & acquisitions (M&A); Chinese entrepreneurs; Frequency converters; Multinationals competing in China; Pre-acquisition analysis; After acquisition integration; Dual-brand strategy
View full details
Thumbnail image for product with reference number IMD-3-2051
Danfoss Motion Controls (A1)
Case
-
Reference no. IMD-3-2051
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 27.01.2009
Length: 10 pages
Data source: Field research
Topics: Low cost competition; Mergers & acquisitions (M&A); Chinese entrepreneurs; Frequency converters; Multinationals competing in China; Pre-acquisition analysis; After acquisition integration; Dual-brand strategy
View full details
Thumbnail image for product with reference number IMD-3-2053
Compact case
Danfoss Motion Controls Acquiring Holip (B)
Case
-
Reference no. IMD-3-2053
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 27.01.2009
Length: 4 pages
Data source: Field research
Topics: Low cost competition; Mergers & acquisitions (M&A); Chinese entrepreneurs; Frequency converters; Multinationals competing in China; Pre-acquisition analysis; After acquisition integration; Dual-brand strategy
View full details
Thumbnail image for product with reference number 9-609-052
Compact case
ASUSTeK Computer Inc Eee PC (B)
Supplement
-
Reference no. 9-609-052
Subject category: Strategy and General Management
Authors: Willy Shih (Harvard Business School); Howard Yu (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 15 January 2013
Revision date: 29-Jan-2013
Length: 4 pages
Data source: Field research
Topics: Disruptive innovation; Information technology; Innovation; Managing creativity & innovation; Markets; Change management; Strategy; Modularity; Technological change; Technology
View full details