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Abstract

This is part of a case series. This case covers a two-party negotiation between the representatives of two European companies: Kitchen and Info Systems. Kitchen is a very successful, growing medium sized French manufacturer and distributor of professional kitchens. Kitchen is in the process of migrating its IT to client/server architecture and taking that opportunity to look at alternative IT equipment suppliers. Info Systems is a small and independent organization, based in France, focused on the resale of high-tech IT equipment, and providing related services (training, support & consulting). Kitchen's IT manager called Info Systems a few days ago to request an urgent quotation for four servers. A meeting has been arranged to discuss a possible deal. The case can be used in Masters, MBA negotiation courses and executive education programs. It serves the following main objectives: (1) understand and manage the preparation of negotiations: the context, interests and objectives for both sides, the alternatives and BATNA (both sides), determining the strategy (distributive or integrative), the questions to ask, the information to provide, identify opportunities for value creation; (2) understand the differences between distributive and integrative negotiation; (3) and understand the negotiation process, management of communication and relationship; (4) provide an opportunity to reflect on the negotiation, its process, results, and the related learning. This is a challenging, quantitative, and, at first view, distributive negotiation. However, if properly analyzed by taking a more global view, it can lead to an integrative negotiation and 'expansion of the pie', using packages. The case provides a very extensive and detailed teaching note together with a preparation sheet and post negotiation sheet that can be be used for the negotiation preparation and the analysis of the negotiation results and process. These two documents can be used as assignment and support for the negotiation case.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Geographical setting

Region:
Europe
Country:
France

Featured company

Kitchen
Employees:
501-1000
Turnover:
EUR 500 million
Industry:
Information systems; Appliances

Featured protagonist

  • Jerome V (male), IT Manager

About

Abstract

This is part of a case series. This case covers a two-party negotiation between the representatives of two European companies: Kitchen and Info Systems. Kitchen is a very successful, growing medium sized French manufacturer and distributor of professional kitchens. Kitchen is in the process of migrating its IT to client/server architecture and taking that opportunity to look at alternative IT equipment suppliers. Info Systems is a small and independent organization, based in France, focused on the resale of high-tech IT equipment, and providing related services (training, support & consulting). Kitchen's IT manager called Info Systems a few days ago to request an urgent quotation for four servers. A meeting has been arranged to discuss a possible deal. The case can be used in Masters, MBA negotiation courses and executive education programs. It serves the following main objectives: (1) understand and manage the preparation of negotiations: the context, interests and objectives for both sides, the alternatives and BATNA (both sides), determining the strategy (distributive or integrative), the questions to ask, the information to provide, identify opportunities for value creation; (2) understand the differences between distributive and integrative negotiation; (3) and understand the negotiation process, management of communication and relationship; (4) provide an opportunity to reflect on the negotiation, its process, results, and the related learning. This is a challenging, quantitative, and, at first view, distributive negotiation. However, if properly analyzed by taking a more global view, it can lead to an integrative negotiation and 'expansion of the pie', using packages. The case provides a very extensive and detailed teaching note together with a preparation sheet and post negotiation sheet that can be be used for the negotiation preparation and the analysis of the negotiation results and process. These two documents can be used as assignment and support for the negotiation case.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Geographical setting

Region:
Europe
Country:
France

Featured company

Kitchen
Employees:
501-1000
Turnover:
EUR 500 million
Industry:
Information systems; Appliances

Featured protagonist

  • Jerome V (male), IT Manager

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