Subject category:
Economics, Politics and Business Environment
Published by:
Amity Research Centers
Length: 17 pages
Data source: Published sources
Topics:
Definitely Dubai; Destination marketing; Promotion of tourism; Future sustainability; Tools and techniques in marketing; Strategic location; Tourist and trade hub; Brand building; Brand Dubai; Investor destination; Dubai debt burden; Restructuring debts; Emirates Airlines; Dubai shopping festival; Arab spring
Abstract
Destination Marketing had become an essential tool in the promotion of tourism as well as attracting investment opportunities for the country. Tourism had developed into a competitive industry and had employed several marketing techniques to reach its target consumers. The success of Destination Marketing depends on balancing its strategic objectives with all the stakeholders concerned. The collaborative efforts of both public and private sectors together with the application of new tools and techniques in marketing had proved to be a money spinner for the local economies indulging in Destination Marketing. Destination Marketing had become an essential tool in the promotion of tourism as well as attracting investment opportunities for the country. Tourism had developed into a competitive industry and had employed several marketing techniques to reach its target consumers. The success of Destination Marketing depends on balancing its strategic objectives with all the stakeholders concerned. The collaborative efforts of both public and private sectors together with the application of new tools and techniques in marketing had proved to be a money spinner for the local economies indulging in Destination Marketing.
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Abstract
Destination Marketing had become an essential tool in the promotion of tourism as well as attracting investment opportunities for the country. Tourism had developed into a competitive industry and had employed several marketing techniques to reach its target consumers. The success of Destination Marketing depends on balancing its strategic objectives with all the stakeholders concerned. The collaborative efforts of both public and private sectors together with the application of new tools and techniques in marketing had proved to be a money spinner for the local economies indulging in Destination Marketing. Destination Marketing had become an essential tool in the promotion of tourism as well as attracting investment opportunities for the country. Tourism had developed into a competitive industry and had employed several marketing techniques to reach its target consumers. The success of Destination Marketing depends on balancing its strategic objectives with all the stakeholders concerned. The collaborative efforts of both public and private sectors together with the application of new tools and techniques in marketing had proved to be a money spinner for the local economies indulging in Destination Marketing.