Product details

Destination Marketing had become an essential tool in the promotion of tourism as well as attracting investment opportunities for the country. Tourism had developed into a competitive industry and had employed several marketing techniques to reach its target consumers. The success of Destination Marketing depends on balancing its strategic objectives with all the stakeholders concerned. The collaborative efforts of both public and private sectors together with the application of new tools and techniques in marketing had proved to be a money spinner for the local economies indulging in Destination Marketing. Destination Marketing had become an essential tool in the promotion of tourism as well as attracting investment opportunities for the country. Tourism had developed into a competitive industry and had employed several marketing techniques to reach its target consumers. The success of Destination Marketing depends on balancing its strategic objectives with all the stakeholders concerned. The collaborative efforts of both public and private sectors together with the application of new tools and techniques in marketing had proved to be a money spinner for the local economies indulging in Destination Marketing.