Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 12.1985
Length: 16 pages
Data source: Field research
Abstract
This is part of a case series. The company is planning its first international expansion. The case has details of a proposed acquisition in the USA and also a plan for a greenfield startup. Which, if either, should the company go for? This is the first in a three case series 'Panda Furniture (A) to (B1)', A condensed version, 'Panda Furniture (A + B)', of this case and 'Panda Furniture (B)', is also available. Follow up cases 'Panda Furniture (B2)', and 'Panda Furniture (C)', have also been produced. A video is available for use with this case.
About
Abstract
This is part of a case series. The company is planning its first international expansion. The case has details of a proposed acquisition in the USA and also a plan for a greenfield startup. Which, if either, should the company go for? This is the first in a three case series 'Panda Furniture (A) to (B1)', A condensed version, 'Panda Furniture (A + B)', of this case and 'Panda Furniture (B)', is also available. Follow up cases 'Panda Furniture (B2)', and 'Panda Furniture (C)', have also been produced. A video is available for use with this case.