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Case
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Reference no. IMD-3-0335
Published by: International Institute for Management Development (IMD)
Originally published in: 1985
Version: 12.1985

Abstract

This is part of a case series. The company is planning its first international expansion. The case has details of a proposed acquisition in the USA and also a plan for a greenfield startup. Which, if either, should the company go for? This is the first in a three case series 'Panda Furniture (A) to (B1)', A condensed version, 'Panda Furniture (A + B)', of this case and 'Panda Furniture (B)', is also available. Follow up cases 'Panda Furniture (B2)', and 'Panda Furniture (C)', have also been produced. A video is available for use with this case.
Location:
Industry:
Size:
BEF442 million sales
Other setting(s):
1982

About

Abstract

This is part of a case series. The company is planning its first international expansion. The case has details of a proposed acquisition in the USA and also a plan for a greenfield startup. Which, if either, should the company go for? This is the first in a three case series 'Panda Furniture (A) to (B1)', A condensed version, 'Panda Furniture (A + B)', of this case and 'Panda Furniture (B)', is also available. Follow up cases 'Panda Furniture (B2)', and 'Panda Furniture (C)', have also been produced. A video is available for use with this case.

Settings

Location:
Industry:
Size:
BEF442 million sales
Other setting(s):
1982

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