More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9B11M081
Subject category: Strategy and General Management
Authors: Sayan Chatterjee (Weatherhead School of Management, Case Western Reserve University); Christopher Masotti (Weatherhead School of Management, Case Western Reserve University)
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-09-27
Length: 9 pages
Data source: Published sources
Topics: Business policy; Franchising; Capability creation; Business development; United States; International
Share a link: https://casecent.re/p/107759
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This case describes how Cold Stone Creamery created the business model of the premium customized ice cream experience. The case allows the instructor to develop the details of the key factors that have allowed Cold Stone Creamery to deliver the values that its customers desire.
Location:
United States, International
Industry:
Accommodation and food services
Size:
Small
Other setting(s):
2004
Teaching note
-
Reference no. 8B11M081
Subject category: Strategy and General Management
Authors: Sayan Chatterjee (Weatherhead School of Management, Case Western Reserve University)
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-09-27
Length: 13 pages
Data source: Published sources
View full details

About

Abstract

This case describes how Cold Stone Creamery created the business model of the premium customized ice cream experience. The case allows the instructor to develop the details of the key factors that have allowed Cold Stone Creamery to deliver the values that its customers desire.

Settings

Location:
United States, International
Industry:
Accommodation and food services
Size:
Small
Other setting(s):
2004

Related

Teaching note
-
Reference no. 8B11M081
Subject category: Strategy and General Management
Authors: Sayan Chatterjee (Weatherhead School of Management, Case Western Reserve University)
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-09-27
Length: 13 pages
Data source: Published sources
View full details