Lonestar Electronics, Inc (A)

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Case

Reference no. BP272A

Subject category: Strategy and General Management

Authors: Steven C Brandt (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2002

Version: 25 July 2002

Length: 11 pages

Data source: Field research

Topics: Management communication; Managerial behavior; Strategic planning; Growth strategy; Electronics

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Abstract

In 2002, Dr Jose Garcia, president of Lonestar Electronics Inc, convened the company's managing board and raised the issue of company productivity. Garcia believed that Lonestar, a designer and manufacturer of instruments and systems headquartered in Houston, Texas, had achieved success over the previous five years as a result of the company's rolling annual plan. He challenged the board to plan for the company's next growth phase as Lonestar prepared to take its place alongside other great companies like Texas Instruments, IBM, and Hewlett-Packard/Compaq.

Location:

Houston, TX

Industry:

Electronics

Other setting(s):

2002