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Part of the Babson Entrepreneurial Leader Collection. This is a best practice case. The W L Gore is a very successful firm and the case describes in detail the culture of the enterprise. W L Gore differs from the mainstream enterprise in a number of ways -strategy, structure, ownership, leadership, and operations. This case allows the participants to delve into each of these elements and see how they are all consistent and reinforcing one another. The main focus of the case is its 'culture of innovation.' Both 'culture' and 'innovation' are two items discussed and debated incessantly inside large organizations, but there is always confusion and clutter. This case was written with the sole purpose of shedding light and putting some concreteness around these slippery concepts. Please note that this case has been written entirely using publicly available material.