Myerson Industries - The Case Centre

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Compact case

Case

Reference no. UVA-QA-0299

Subject category: Case Method and Specialist Management Disciplines

Authors: Phil Lederer (Darden School of Business, University of Virginia); Sherwood C Frey Jr (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1986

Version: 18 October 2021

Revision date: 8-Nov-2021

Length: 5 pages

Data source: Generalised experience

Topics: Pricing; Role playing; Decision analysis

Share a link: https://casecent.re/p/1087

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Abstract

This case and its companion, 'Centralia Construction Corporation', constitute the materials for an exercise in role playing and negotiating. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor opportunities exist for creating mutual value). Myerson is the purchaser of the building.

Location:

Illinois

Industry:

Consumer goods